Homepage > Our Approach
At WeAreTELL, we believe the world changes when people understand not just what is happening to the planet, but who it is happening to. Our approach combines rigorous storytelling, scientific accuracy, community partnership, and global distribution to reshape how the climate crisis is understood, felt, and acted upon.
Our model is built on deep listening and ethical collaboration. We co-create stories with communities, researchers, youth networks, artists, and local journalists across Africa, Latin America, Asia, and beyond. This ensures representation is authentic and that storytelling becomes a tool for agency, dignity, and visibility. Every story is translated into multiple formats, written features, short films, audio documentaries, local-language summaries, and data-driven visuals – making climate information accessible to diverse audiences.
We start by engaging with communities on the frontlines of the climate crisis, learning from their lived experiences, local knowledge, and aspirations.
We transform these experiences into authentic, scientifically grounded stories across multiple formats: films, articles, audio, and visuals, ensuring dignity and accuracy.
We share stories globally through media partners, educators, civil society networks, and policy platforms to reach diverse audiences and spark meaningful conversations.
Our storytelling drives impact: informing decisions, influencing policy, and empowering communities to take climate action, connecting narratives to justice, youth leadership, and nature-based solutions.
Join us as we change the way the world understands the climate crisis through powerful, human stories.
